LA County has more than 4000 Food Trucks on the streets but it is the 200 specialty trucks that trigger the latest version of the traditional LA celebrity sighting. Foodies regularly Tweet the locations of their favorites and follow the rock star Trucks such as Don Chow, India Jones, Coolhaus, Dosa, Nom Nom, Buttermilk and the wildly popular Grilled Cheesed Truck.
The success of the Food Truck phenomenon is so great that some locals, from residents to brick-and-mortar restaurant operators, have cried “Foul!” and turf wars have erupted over parking spaces, traffic congestion, impact to the community and simple competition.
This prompted the City of LA to jump in feet first and the City Council introduced motions that sought to restrict Food Trucks. Meanwhile, local leaders from the community and the Food Truck industry have demonstrated the type of leadership that belongs in City Hall, embracing the confusion, conflict, controversy, and looking for the common ground.
The Downtown Art Walk regularly draws 24 thousand people to its 2nd Thursday event, challenging the organizational and diplomatic skills of the community leaders who started the event years ago in an effort to enhance the sense of community in their neighborhood. It worked. It also demanded that they respond to the needs of brick-and-mortar restaurants, the street vendors, the food trucks and the many patrons who simply wanted to spend money. With success came challenges but the Art Walk leadership looked for common ground and created a win-win-win situation.
It’s reported that some operators of traditional restaurants such as the Black Dog seized on the presence of the Food Trucks, not as the enemy out to cannibalize, but as a draw. The Black Dog now features longer hours, an enhanced menu, and a unique niche that offers choices to the increased customer traffic in the community and has demonstrated the benefit of competition.
Food Truck operators have long been a staple on the streets of LA and the availability of late night tacos is part of the unique character of LA’s food scene. The recent boom in Food Truck variety has led to “Restaurant Row” style events that offer a rotating selection of cuisine and enhancements that turn simple street food into a “happening!”
Last weekend, the RoseBowl hosted the LA Street Food Fest featuring over 60 trucks, a $45 cover charge and unlimited dining. Celebrity chefs, including Sue Feniger and Walter Manske, judged the participants, awarding street cred to vendors in categories that included Best Old School Street Food, Best Nouveau Street Food, The Sweet Tooth and Best in Show. This ain’t construction site food, folks.
